← Kim McKennaCreator Brand Homes
Creator Brand Homes · Done-for-You Funnel Builds

Your audience
already knows you.
Your website should too.

You've built the following.

You've built the inside jokes.

You've built the trust.

But if the place you're sending everyone is still basically a list of buttons, you've probably outgrown it.

You built the audience. Now give your brand a home.

Tell me a little about your business. I'll review what you need and recommend the right build.

Personalized, done-for-you builds. Limited project availability.

Yes. Your personality is part of the strategy.

What you're actually getting

Depending on your goals and the scope of your build, your Creator Brand Home can include:

  • A site designed around you, not a template
  • Connected affiliate + storefront tools
  • Email capture and audience tools
  • A brand-deal front door
  • An advanced creator dashboard

Personalized scope · Limited availability

Every creator's world is different. Each Creator Brand Home is built around the strategy, functionality and infrastructure yours actually needs.

No. 01

Links vs. a home

Outgrowing the tool

A link page answers:
“Where are your links?”

Current bio link
  • Links
  • More links
  • Another link
  • Maybe an email box
  • More links

It works. It just doesn't say anything.

A Creator Brand Home answers:
“Who are you — and where is this going?”

Your Creator Brand Home

Depending on your goals and the scope of your build, your home can bring together:

Your brand
Your story
Your best content
Your recommendations
Affiliate income
Your email list
Brand partnerships
Media kit
Press
Products
Offers
Everything next
No. 01b

The transformation

Before → After

Your brand didn't stay small.

Your link-in-bio was perfect when you needed somewhere to put your links.

But you didn't stay there.

You built an audience. A personality people recognize. Recommendations they trust. Content they come back for.

Maybe affiliate income. Brand partnerships. Products. Services. A newsletter. A storefront. Opportunities you never planned for when you first typed “link in bio.”

And now? Your business is scattered across the internet.

Your brand deserves better than a stack of buttons.

Before

When your whole brand is living inside a list of links…

Nothing is technically wrong. Everything works. People can click.

But where are YOU?

Where's the personality? The story? The content? The recommendations? The partnerships? The reason people followed you in the first place?

Maya Hart's old link-in-bio page — a profile photo and a plain list of link buttons, with handwritten notes around it saying everything important is scattered somewhere else.
Maya before — functional, but forgettable.
Same creator.
Same links.
Completely different presence.

You don't need more links. You need somewhere for the brand behind them to live.

No. 01c

Meet Maya. 🏠

The model home · Fictional demo

Maya Hart isn't a real creator.

She's a fictional lifestyle creator I built for one reason: to show you what happens when we stop treating a creator's business like a list of destinations — and start treating it like a brand.

Maya has the same things thousands of creators already have:

Social platformsFavorite findsAffiliate recommendationsContentAn audienceBrand partnership opportunitiesAn email listA personality people come back for

The difference? Now all of it has a home.

Step inside Maya's Creator Brand Home

Go ahead. Click around. This is the model home.

After
mayahart.life
Maya Hart

Lifestyle creator · Favorite finds · Content · Newsletter · Work with me

Open the demo

Maya Hart is a fictional creator built purely as a demonstration — not a client, case study or testimonial.

No. 01d

Not Maya's website. Yours.

Custom, not copied

Maya isn't the template you're buying. She's the example.

Your Creator Brand Home is built around YOUR personality, YOUR audience, YOUR content, YOUR offers, YOUR recommendations, YOUR brand and YOUR business.

The architecture gives us a strategic starting point. Everything people experience on the other side should feel unmistakably like you.

You bring me the beautiful mess. I'll build where it lives. 🏠

Your story + personalitySocial platformsAffiliate links + favorite findsAmazon / LTK / ShopMy storefrontsContentDigital productsServicesNewsletterBrand partnershipsMedia opportunitiesUGCBookingBusiness inquiriesFree resourcesWhatever else your creator business has become
No. 02

Not just a website.

Built around your business

Your creator command center.

Every build is custom — shaped by your actual personality, your audience, the content you already make, how you make money now and what you're planning next. Depending on your goals and the scope of your build, your Creator Brand Home can include:

The site itself
  • Completely custom visual identity and web design
  • Mobile-first creator website
  • Bio-link replacement
  • Social + content hub
  • Featured content
  • Custom domain connection
  • SEO + social sharing metadata
The money side
  • Affiliate favorite / product management
  • Storefront links
  • Email subscriber capture
  • Creator-owned email database
  • Future-ready architecture for products, merch, events, podcast, newsletter, memberships and speaking
The brand-deal side
  • Brand partnership inquiry funnel
  • Digital media kit infrastructure
  • Audience metrics
  • Brand partner logos
  • Campaign results
  • Testimonials
  • Press / Featured In
Behind the curtain
  • Private creator dashboard
  • Easy photo / content / link updates
  • Subscriber list you can view and export
No. 03

The other half

The part nobody sees

The pretty website is only half of it.

For a more advanced build, I can create a private creator dashboard so you can run your business — swap a favorite, feature a new video, update your bio or check who's subscribed — without ever digging through website code or texting a developer.

An example of what a more advanced Creator Brand Home can include.

Dashboard functionality and other advanced features are available when included in your personalized proposal.

yourname.com / dashboard
My Favorites

Add and edit affiliate products

My Content

Manage featured TikToks, Reels and videos

My Links

Update social links and storefronts

My Brand

Edit photos, bio and site copy

Media Kit

Audience numbers · Brand partners · Campaign results · Testimonials · Press

Brand Inquiries

View incoming collaboration requests

Email List

See subscriber count, view subscribers, export list

No. 04

Ownership

No hostages

Your audience should lead somewhere you own.

Social platforms are incredible for discovery. But followers live on platforms you don't control — and the rules change without asking you first.

A custom website — and, when it fits your scope, an email list — can give you an owned home base that grows independently of any algorithm. Your domain. Your website. Your audience connection.

I don't believe in holding someone's digital business hostage. Your domain, website and audience assets should belong to you.

If you want the keys, they're yours. If you'd rather have me stay involved and manage the tech while you keep creating, we can do that too.

You own it.
I can help you run it.

No. 05

Custom — not template

One of one

If I could swap your name with another creator's and the site still worked… I didn't do my job.

Before I design anything, I study the stuff that actually makes you recognizable:

Your voiceRecurring phrasesInside jokesContent themesAudience relationshipVisual personalityHow you monetizeWhere you're headed

A food creator should not look like a fashion creator.

A hilarious Midwest mom should not look like a luxury beauty influencer.

A pet creator should not look like a business coach.

Every build gets its own creative direction.

No. 07

How this works

Five steps

You bring the personality.
I'll figure out the internet part.

Step 01

Let's find your funnel fit

Tell me about your business, what you've built, and what you need your digital home to do. Start with my free Funnel Fit application.

Find My Funnel Fit →
Step 02

Your personalized proposal

I'll review your answers and, if we're a good fit, send you a proposal outlining the recommended package, what we'll build, and your investment.

Step 03

Make it official

Once we've agreed on the scope, you'll receive your private checkout link. After purchase, you'll complete your Welcome Home Client Intake and share your branding, content, links, and other project materials.

Step 04

I build your home

I'll bring your approved design, content, and agreed functionality together into a personalized digital experience. Your project timeline is confirmed once your completed intake, required materials, and necessary access are available.

Step 05

Welcome home!

You'll review your finished build, we'll complete the agreed revisions and testing, and I'll hand over your project with your personalized Welcome Home Funnel Handover Guide.

No. 08

What's included

Done for you

Built around the business you've become.

Depending on your goals and the scope of your build, your Creator Brand Home can include:

Custom Creator Brand Home design
Brand + ecosystem strategy
Personality-driven copy
Visual brand translation
About / creator story
Favorite Finds + affiliate organization
Social + content ecosystem
Brand partnership / Work With Me area
Business inquiry form
Newsletter signup
Existing products, services or offers
Mobile optimization
Basic SEO + social sharing setup
Custom domain connection
One revision round
Launch support
No. 08b

Three ways to build

Done-for-You Funnel Builds

The right home starts with the right foundation.

Creator Brand Homes are delivered through three Done-for-You Funnel Build packages. These are general package descriptions, not comprehensive lists of guaranteed deliverables.

Package 01

Funnel Foundation

$997

A personalized digital home built around one primary offer and a clear customer journey.

Package 02

Custom Funnel Build

$1,497

A more customized experience with additional pages, design, or functionality defined in your proposal.

Package 03

Funnel Ecosystem

Starting at $2,497

A connected digital experience for multiple offers, customer paths, and agreed integrations or automations.

Your accepted proposal determines your exact scope, deliverables and investment.

Not sure which build fits? Let's figure it out. →
No. 09

Is this you?

Outgrown it

You've probably outgrown your link-in-bio if…

  • You're constantly telling people “the link is somewhere in my bio.”
  • Your affiliate recommendations live in six different places.
  • Your audience knows your personality, but your link page doesn't.
  • Brands have to hunt around to figure out how to work with you.
  • You've added products, services, a newsletter or other income streams.
  • You've become a business without ever sitting down and deciding to build a “business website.”
  • Your current page technically works — it just doesn't represent what you've become.

You don't need to become more established before you deserve a home. You probably need the home because you already ARE established.

No. 10

Questions

The honest answers

Is this just a website?

It's a website, but the strategy is bigger than that. A Creator Brand Home is designed specifically to bring the scattered pieces of a creator business into one intentional home.

Is this a template?

No. I use a proven Creator Brand Home framework so I don't reinvent basic architecture every time, but your final site is customized around your brand, content, personality and business.

Do I have to leave Linktree / Stan / Beacons / LTK / Amazon?

Not necessarily. We're not replacing everything just because we can. We're keeping what works, connecting what makes sense, and building what your business actually needs.

Do I need a huge following?

No. There is no follower minimum. This is about whether your creator business has outgrown the way you're currently presenting it.

Can I see an example?

Absolutely. Maya Hart is a fictional creator I built specifically so you can experience a Creator Brand Home before deciding whether you need one.

Visit MayaHart.Life

How much does a Creator Brand Home cost?

Creator Brand Homes are part of my Done-for-You Funnel Builds, with projects starting at $997. Your investment depends on what your business needs, from a focused digital home to a more connected ecosystem. Start with my free Funnel Fit application. I'll review your answers and, if we're a good fit, send you a personalized proposal with the recommended package, deliverables, and investment.

Find My Funnel Fit →

You already built the hard part.

The audience.

The trust.

The content.

The recommendations.

The personality people come back for.

Now let's build the place that brings it all together.

No. 08

How I work

Starts with a conversation

Custom means custom.

Every creator's world is different, so every build is scoped around yours. Depending on your goals and accepted proposal, a project can include strategy, creative direction, copy support, custom design, dashboard functionality, affiliate tools, email capture, brand partnership tools or launch setup.

Creator Brand Homes are a creator-focused specialty within my Done-for-You Funnel Builds. Because every build is shaped by the business behind it, the first step is finding the right funnel fit.

Optional ongoing Creator Brand Management is available after launch.

Next step

Find the right build.

Tell me a little about your business. I'll review what you need and recommend the right build.

Personalized, done-for-you builds. Limited project availability.

Find My Funnel Fit →
Your next step

Your brand deserves a home. 🏠

You built the audience.

You created the content.

You collected the links, recommendations, offers, partnerships, platforms — and approximately 47 places people can find you on the internet.

Now let's give all of it somewhere to live.

Personalized, done-for-you builds. Limited project availability.

Tell me a little about your business. I'll review what you need and recommend the right build.

Let's Build Your Brand Home →Step inside the model home →

Start with the Funnel Fit application. No checkout required.