Kim McKenna
The Lab

I don't advise about digital.
I keep building it.

Every one of these started the same way: something looked too complicated, I went down the rabbit hole, and then a thing existed. Some are businesses. Some are services. Some are experiments that taught me something and stayed.

Live

8 shipped
Service · Done for you
LIVE

Creator Brand Home

Custom websites for creators who outgrew the link-in-bio and need something brands take seriously.

What I built
Design, build, media kit, brand-inquiry capture, owner's dashboard.
What it solved
Creators renting space on someone else's platform with nothing they own.
Open
Service · Done for you
LIVE

Business Launch Blueprint

Idea to online in seven days — site, messaging, lead capture, SEO foundations.

What I built
A repeatable seven-day launch system with AI-assisted messaging baked in.
What it solved
People who've been 'about to launch' for eighteen months.
Visit
Product · AI tool
LIVE

CreatorKit Studio

AI brand kits and websites for small businesses and creators who need to look legit fast.

What I built
A generator that turns a few answers into a brand kit and a live site.
What it solved
Six-week branding timelines and agency invoices for a logo.
Visit
Product · System
LIVE

Digital Product Oracle

The full roadmap for turning what you know into something you can actually sell.

What I built
A guided product system plus the Brand Compass front end.
What it solved
'I know I should sell something. I have no idea what.'
Visit
Product · AI tool
LIVE

WanderlustMe

AI travel itineraries for people who'd rather book the flight than build the spreadsheet.

What I built
An itinerary engine that plans a trip before your coffee gets cold.
What it solved
Trip planning that dies in a tab graveyard.
Visit
Product · Creator tools
LIVE

Pet Creator Studio

Content tools and templates for pet creators who want to grow without starting from zero.

What I built
Template library, content engine, creator workflows.
What it solved
The blank-page problem, in a very specific niche.
Visit
Experiment · Lifestyle
LIVE

Frankie & Georgia

Two rescue dogs with their own brand. The project that made me start posting again.

What I built
A full lifestyle brand site, because they earned it.
What it solved
Nothing. Some things you build for love.
Visit
Service · Diagnostic
LIVE

Business Ecosystem Audit

I look across your whole business and find what's disconnected, duplicated, or quietly costing you money.

What I built
A structured audit of tools, systems, funnels, data, and handoffs.
What it solved
Businesses held together with eleven subscriptions and hope.
Open

In the works

Experiments & development
Experiment · AI systems
EXPERIMENT

AI Executive Team

What happens when you give a one-woman business a full leadership team made of models.

What I built
Role-based AI operators for strategy, copy, ops, and review.
What it solved
Being the only person in every meeting.
Open
Experiment · In progress
IN DEVELOPMENT

Life Lighthouse

A quieter project about getting your bearings when everything changed at once.

What I built
Currently in development. More when it's real.
What it solved
To be determined — that's the point of the lab.
Open
The point

These aren't ten unrelated things. They're ten versions of the same skill.

Figure out the complicated thing. Build what should exist. Do it fast enough that it still matters. That's the whole job — and it's the same job whether it's your website, your systems, or an idea you've been carrying around for two years.

Put me to work